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Unleashing the Wix AI Site Generator: Exploring its Pros and Cons from the Perspective of an Expert

Updated: Apr 19

In the ever-evolving landscape of website creation, the advent of AI-powered tools has reshaped the way individuals and businesses establish their online presence. One such tool, the Wix AI Site Generator, has garnered attention for its promise of effortless website creation. As a leading design company, BM Designs embarked on a journey to test this innovative feature. In this blog, we delve into our experiences, highlighting the pros and cons of the Wix AI Site Generator while comparing its efficiency to the work of an actual Wix expert.

This is an example of AI generated site:

Unleashing the Wix AI Site Generator: Exploring its Pros and Cons from the Perspective of an Expert
Unleashing the Wix AI Site Generator: Exploring its Pros and Cons from the Perspective of an Expert

The Promise of Simplicity:

Wix's AI Site Generator, known as Wix ADI, introduces an alluring proposition – the ability to create a professional website without the need for in-depth technical knowledge. With its intuitive interface and automated design capabilities, the AI aims to streamline the process of crafting an online presence.

The BM Designs Experiment:

As a design company that values aesthetics, functionality, and user experience, we were intrigued by the Wix AI Site Generator's potential. We decided to put it to the test, using our company name, BM Designs, as the backdrop for our experiment. We simultaneously tasked an actual Wix expert from our team to create a parallel website using traditional methods.

Pros of Wix AI Site Generator:

Speed: The AI-generated website was up and running in a matter of hours, whereas the manual design process took several days.

Ease of Use: The AI interface was remarkably user-friendly, making it accessible to individuals with limited technical expertise.

Initial Design: The AI-generated design showcased a decent level of coherence, with color schemes and layout choices that aligned well with our branding.

Cons of Wix AI Site Generator:

Lack of Customization: While the initial design was promising, the AI struggled to fully capture the unique essence of BM Designs. Customizing the design to meet our specific requirements proved challenging.

Complex Design Elements: For a design-focused company like ours, incorporating intricate design elements and animations posed difficulties through the AI interface.

Content Alignment: Despite the AI's efforts, we found ourselves frequently readjusting the placement of text and images to ensure optimal visual impact.

Wix AI vs. Wix Expert:

Comparing the AI-generated website with the one crafted by our Wix expert shed light on a crucial distinction. While the Wix AI Site Generator expedited the initial setup, the manual design process under the guidance of an expert resulted in a more refined and tailored outcome.


The Wix AI Site Generator presents an enticing proposition for individuals and businesses seeking a quick and accessible way to create a website. Our experiment, guided by BM Designs' design expertise, underscores that while the AI tool is undeniably efficient, it falls short in capturing the intricate nuances that make a website truly unique and reflective of a brand's identity. For businesses like ours, where aesthetics and originality are paramount, the expertise of a human designer remains indispensable. In the dynamic world of web design, the Wix AI Site Generator serves as a valuable stepping stone, but it's the fusion of human creativity and technical prowess that continues to produce truly exceptional online experiences.

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